For the fifth straight year, Nissan has been recognized as one of the world's most valuable brands according to the prestigious Best Global Brands Study by Interbrand, the world-leading brand consultancy. This year, Nissan was ranked as the 43rd most valuable brand in the world – an increase over last year's ranking of 49th. Nissan now has a brand value of over $11 billion. This year's ranking puts Nissan as the 4th fastest growing brand in the world.
"Brand Power has been a consistent focus across the company for the last five years and it is very encouraging that all our efforts continue to be recognized by this influential brand ranking," said Roel de Vries, corporate vice president and the global head of marketing and brand strategy for Nissan. "The fact that we remain the fastest growing automotive brand is also further proof that the story around our products and our vision for the future of driving is continuing to resonate."
This recognition reflects Nissan's continuing efforts to drive solid business results by increasing brand visibility. Nissan has become more proactive in building excitement for the brand in part by telling the story of the company's Intelligent Mobility blueprint for making driving safer, more exciting, and more sustainable. During the past year, Nissan has also raised brand awareness through several high-profile sponsorships, from the 2016 Rio Olympics to the UEFA Champions League.
The report cited several reasons for this year's jump in brand rankings, including:
- Nissan's long-term vision for increasing brand awareness through strategic use of digital platforms and technologies;
- Forging new partnerships such as the recent global agreement with Microsoft, focused on vehicle connectivity and connected services;
- Launching innovative new products from the Serena with ProPilot technology to the GT-R NISMO;
- Maintaining a strong commitment to customer satisfaction; and
- Nissan's success in creating modern new expressions of the brand, as seen through the recent opening of Nissan Crossing in the Ginza district of Tokyo.
The Best Global Brands study is Interbrand's annual report on the world's most valuable brands. Interbrand's method looks at the ongoing investment and management of the brand as a business asset, taking into account financial performance, the role of brand in the purchase decision process and the strength of the brand.
About Nissan in Africa: Nissan Motor Co., Ltd. supplies innovative and exciting models across the hatchback, SUV, sedan, pickup and electric vehicle segments in Africa. Nissan has three operational hubs and factories on the continent: Egypt in northern Africa, and Nigeria and South Africa in Sub-Sahara Africa. The Nigeria plant is the result of a Nissan and Stallion Group partnership, formed after the government introduced new policies to stimulate local industry. Production of the first Nissan vehicles started at Stallion’s VON plant in Lagos in April 2014. In doing so Nissan became the first OEM automaker to build cars in Nigeria. The plant assembles the Nissan Patrol, Almera, NP300 and Urvan. Nissan is targeting significant growth on the continent with a strong sales network and expanded product range introduced in developing countries with innovative vehicles across the board including award-winning models such as the Qashqai and X-Trail. More about Nissan in Africa: www.nissanafrica.com
About Nissan Motor Co., Ltd. Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, Infiniti and Datsun brands. In fiscal year 2015, the company sold more than 5.4 million vehicles globally, generating revenue of 12.19 trillion yen. Nissan engineers, manufactures and markets the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: ASEAN & Oceania; Africa, Middle East & India; China; Europe; Latin America and North America. Nissan has a global workforce of 247,500, and has been partnered with French manufacturer Renault under the Renault-Nissan Alliance since March 1999.
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