AFRIMA TO ATTEND 5TH AFRICAN UNION PAN-AFRICAN CULTURAL CONGRESS

...AFRIMA'S
EXECUTIVE PRODUCER, MIKE DADA ELECTED 2ND VICE-PRESIDENT OF PACC5 BUREAU 





President and Executive Producer of the All Africa Music Awards, AFRIMA, Mike Dada, was

part of Art and Cultural experts invited to the 5th African Union Pan-African
Cultural Congress (PACC5) held at the African Union Headquarters, Addis Ababa,
Ethiopia from September 5 to 7, 2018. PACC is a platform for Pan-African
Cultural Institutions and Civil Society Organizations working on the arts,
culture, and heritage field to provide their contributions to the policy making
process of the African Union, AU.

Mike Dada, drawing from his experience and knowledge in destination Marketing,

Perception Management, Media and Law 
presented a paper with the theme "Advancing the African Union
Agenda 2063 through African Culture and Creative Economy" aimed at sharing
best practices for the promotion of the AU Agenda 2063, shared practical
knowledge on actions AFRIMA employs in showcasing great potentials and values
of the African musical and artistic heritage, while also promoting the positive
image of Africa to the world for global competitiveness.Mike Dada, drawing from his experience and knowledge in destination Marketing,

Perception Management, Media and Law 
presented a paper with the theme "Advancing the African Union
Agenda 2063 through African Culture and Creative Economy" aimed at sharing
best practices for the promotion of the AU Agenda 2063, shared practical
knowledge on actions AFRIMA employs in showcasing great potentials and values
of the African musical and artistic heritage, while also promoting the positive
image of Africa to the world for global competitiveness.

Mr. Mike Dada was also elected 2nd Vice President of the PACC Bureau, a position

which will be occupied for 3years, and subject to the PACC objective of
proposing policies towards the contribution of culture and arts in the
development of the continent. Also elected into the PACC5 Bureau were
Chairperson, Mr. Daves Guzha - President of Arterial Network; 1st Vice
Chairperson, Prof. Lupwishi Mbuyamba - Executive Director of OCPA; member, Dr.
Vuningoma James - Executive Secretary, Rwanda Academy of Language and Culture;
member, Mrs Florence Mukanga Majachani - Cultural Policy Consultant and
Research; 1st Rapporteur, Mrs. Joy Mboya - Executive Director of the Godown
Arts; and 2nd Rapporteur, Mr. Oleg Olivier Karambizi –  Pan – African Festival of Dance (FESPAD).  

The Honourable Minister of Culture and Tourism, Ethiopia, Mrs. Fozia Amin Aliye

welcomed delegates to Addis Ababa, the capital of Ethiopia. The event was well
attended by cultural/professional experts, practitioners, and civil society
organizations in the arts and culture sector of the economy, where various
ideas and experiences were shared towards harnessing African cultural diversity
and its cultural identity for Wealth Creation, Youth Employability, African
Unity, and Global Peace. Former Cultural Director of Rockefeller and the Ford Foundations, Dr. Damien Pwono,

one of the speakers, in his keynote address on Cultural Diplomacy, commended
the President/Executive Producer of AFRIMA for the immense effort of AFRIMA at
showcasing the potentials of Africa through its creative industry. He said.
"AFRIMA is doing a great job at promoting African culture using its arts,
talents, and music, it provides a platform that popularizes the dynamism in our
culture, thereby creating a sustainable competitive creative economy."

In its effort to promote the AU agenda 2063, which is to garner strategic

framework for the socio-economic transformation of the continent over the next
50 years, the 5th African Union Pan-African Cultural Congress enables creative
and cultural experts, researchers, creators/producers of culture, policymakers
and cultural promoters to come share ideas, tackle challenges, and formulate
best practices towards programmes in Africa in the area of cultural and
creative economy and development.In partnership with the African Union, the All Africa Music Awards is a music

property that recognises and rewards the work and talent of a myriad of African
artists from the old to the new generation of musicians. Through its
conference, AFRIMA also stimulates conversations among Africans and between
Africa and the rest of the world about the potential of the creative arts for
real humanising enterprise on the continent, contributing significantly to
social cohesion, national, regional and continental integration as well as
sustainable development in Africa. The award show is usually broadcast to over
eighty countries around the world.