In
line with its business objective of enabling young Nigerians and
students
to derive maximum benefits from their limited finances, Bridge Concepts
Limited has announced a partnership with the pan African Financial
institution, United Bank for Africa (Plc) with the introduction
of co-branded discount cards known as the Naija Green
Card, the first of its kind discount payment solution.
The
Naija Green Card powered by UBA, is a chip and pin prepaid card to be
used at Point of Sales (POS), online stores and merchant locations
within and outside
Nigeria. It would
enable young Nigerians including students to enjoy exclusive discounts
on products and services with over 10,000 merchants’ across the country.
Speaking
on the innovative partnership, the Founder/ Initiator, Naija Green
Card, Mr. Bimbola Daramola said his company is delighted to partner with
UBA Group
on the initiative because of the bank’s presence in multiple
geographies on the African continent and also its pedigree as the most
innovative bank in the digital banking space in Africa. “UBA remains the
most thriving institution capable of advancing our
course in ensuring the discount culture takes root on the continent,
especially as Bridge Concepts Limited plans to extend its business
around the world,” Daramola said
Daramola
also noted that “with the Naija Green Card initiative, Card Holders
would be able to purchase various brands of goods and services from a
large pool
of local and national businesses at a discount ranging from 5% to 50%
or even more, depending on the service provider or product seller”.
“As
it stands today, we have put more than 10,000 businesses both growing
and established at the behest of students and customers. This
partnership seeks
to curb challenges faced by consumers through the maximisation of
resources, thus increasing their purchasing power,” Daramola said.
Also
speaking, Head, Consumer and Digital Banking, Yinka Adedeji said the
partnership couldn’t have come at a better time considering the
economic situation
in the country that has significantly affected the purchasing power of
consumers.
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